Marketing toolkit

We've produced a marketing toolkit with our Modern Apprenticeship brand marque, guidelines and other digital assets to help you promote apprenticeships. 

If you need advice or clarification, or require different sizes you can email our marketing department. Please email marketing for approval before you publish the Modern Apprenticeship brand marque.

Apprenticeship videos

We've developed videos that you can use to explain different elements of the apprenticeship family in a fun, engaging way. Click through to find the video on YouTube, which allows you to share or embed on your own website.

MA brand marque and guidelines

Use the brand marque online, or on documents, leaflets and posters promoting your apprenticeships. Our guidelines give you support on how to use the brand marque.

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MA brand marque 500x381

Use this on dark backgrounds

Download 12.3 KB

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MA brand marque 250x191

Use this on dark backgrounds

Download 18.9 KB

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MA brand marque 500x381

Use this on white/light backgrounds

Download 14.7 KB

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MA brand marque 250x191

Use this on white/light backgrounds

Download 6.4 KB

PNG

MA brand marque 531x405

Use this on white or light backgrounds

Download 16.7 KB

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MA brand marque 531x405

Use this on dark backgrounds

Download 15.8 KB

PDF

MA brand marque guidelines

This guide tells you about brand marque use.

Download 637.8 KB

Digital assets

Use these assets to link back to apprenticeships.scot and to promote apprenticeships online. We've also included resources from our disability campaign, which can be used to support the work you do for your Equality and Diversity Action Plan.

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Link image 1

Use this image to link back to apprenticeships.scot.

Download 24.2 KB

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Link image 2

Use this image to link back to apprenticeships.scot.

Download 58.6 KB

Word doc

Disability campaign - sample newsletter copy

Copy to use in your newsletter.

Download 24.9 KB

Word doc

Disability campaign - sample social posts

Copy for social posts to support our disability campaign.

Download 24 KB

Word doc

Disability campaign - sample web copy

Use this web copy to promote our disability campaign

Download 26.1 KB

PDF

Equality challenge postcards (1)

These help you speak to employers about apprenticeships.

Download 83.9 KB

PDF

Equality challenge postcards (2)

These help you talk to employers about apprenticeships.

Download 110.4 KB

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Disability campaign - Amy web pic 300x250

Use this image on your website to link to our disability campaign.

Download 28.1 KB

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Disability campaign - Amy web banner 728x90

Use this image on your website to link to our disability campaign.

Download 18.6 KB

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Disability campaign - Amy FB pic 572x480

Use this image on Facebook to promote our disability campaign.

Download 77.3 KB

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Disability campaign - Amy Instagram 480x480

Use this image on Instagram to promote our disability campaign.

Download 62.5 KB

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Disability campaign - Amy Twitter 1024x512

Use this image on Twitter to promote our disability campaign.

Download 361.3 KB

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Disability campaign - Murrie web pic 300x250

Use this image on your website to link to our disability campaign.

Download 33.9 KB

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Disability campaign - Murrie web banner 728x9

Use this image on your website to link to our disability campaign.

Download 18.8 KB

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Disability campaign - Murrie FB pic 572x480

Use this image on Facebook to promote our disability campaign.

Download 111.4 KB

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Disability campaign - Murrie Insta 480x480

Use this image on Instagram to promote our disability campaign.

Download 90.9 KB

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Disability campaign - Murrie Twitter 1024x512

Use this image on Twitter to promote our disability campaign.

Download 78.1 KB

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Disability campaign - Rachel web pic 300x250

Use this image on your website to link to our disability campaign.

Download 32.8 KB

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Disability campaign - Rachel web banner 728x9

Use this image on your website to link to our disability campaign.

Download 20.3 KB

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Disability campaign - Rachel FB pic 572x480

Use this image on Facebook to promote our disability campaign.

Download 100.8 KB

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Disability campaign - Rachel FB pic 572x480

Use this image on Facebook to promote our disability campaign.

Download 102.5 KB

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Disability campaign - Rachel Insta 480x480

Use this image on Instagram to promote our disability campaign.

Download 84.8 KB

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Disability campaign - Rachel Insta 480x480

Use this image on Instagram to promote our disability campaign.

Download 84.8 KB

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Disability campaign - Rachel Insta 480x480

Use this image on Instagram to promote our disability campaign.

Download 86 KB

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Disability campaign - Stewart web pic 300x250

Use this image on your website to link to our disability campaign.

Download 32.2 KB

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Disability campaign - Rachel Twitter 1024x512

Use this image on Twitter to promote our disability campaign.

Download 74 KB

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Disability campaign - Rachel Twitter 1024x512

Use this image on Twitter to promote our disability campaign.

Download 72.2 KB

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Disability campaign - Stewart web banner

Use this image on your website to link to our disability campaign.

Download 20.2 KB

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Disability campaign - Stewart FB pic 572x480

Use this image on Facebook to promote our disability campaign.

Download 94.6 KB

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Disability campaign - Stewart Insta 480x480

Use this image on Instagram to promote our disability campaign.

Download 79 KB

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Disability campaign -Stewart Twitter 1024x512

Use this image on Twitter to promote our disability campaign.

Download 79.1 KB