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This Modern Apprenticeship equips employees working in digital marketing roles with the skills and knowledge they need. Training includes analytics, reporting, search engine optimisation and the principles of marketing. It’s suitable for apprentices who have no experience at all in digital marketing, as well as employees who want to develop the skills they already have. They could be working in roles like digital marketing coordinator, or digital marketing assistant.

The qualification

SCQF level 6

Your employee will study for an SQA Diploma in Digital Marketing at SCQF level 6.

Entry requirements

There are no set entry requirements for this apprenticeship. However, it’s expected that most candidates would have around five National 4s/Standard Grades, including English and Maths.

Progression and development

After completing the apprenticeship, your employees will be prepared for roles like digital marketing officer, online marketing officer, digital marketing executive or online marketing executive.

They could progress to:

  • A higher level digital marketing qualification, such as a Professional Diploma in digital marketing or social media marketing
  • A more general marketing qualification
  • An enhanced job role

SCQF qualification levels explained

Download the framework document

How is it funded?

We contribute towards training costs

We do this by paying the learning provider directly in incremental payments throughout the course of the apprenticeship.

See training contribution calculator below to determine funding contribution for this framework.

An enhanced funding contribution is paid for employees who are aged 16 – 19. For those who are disabled and care-experienced, this is extended up to and including age 29.

Speak to a range of learning providers to find the best deal and agree on a flexible approach to meet the needs of your business.

Who pays the apprentice?

Like any other employee of your business, you’ll pay the Modern Apprentice's wages. This is not set by SDS, but we do encourage all employers to pay the living wage. Remember, you must pay at least the National Minimum Wage.

Time to complete

It will take between 12-24 months to complete.

Decide if this is the right framework for you, then...

Sound right for your business?

The next step is to find a learning provider that offers this apprenticeship.

Find a learning provider

Need a little more information or advice?

Call our advisers to find out more about Modern Apprenticeships. 

0800 783 6000