Whether youre interested in Instagram or Facebook, theres a job for you in the digital marketing industry. This apprenticeship is ideal for anyone who wants to work in a fast paced, creative environment. No day in digital marketing is ever the same. You could help to create an online strategy or share your ideas in a creative meeting.  You will learn how to use different platforms to connect with an audience. You will manage online campaigns and use the latest digital techniques to promote a business.   

The apprenticeship can open up doors into a variety of job opportunities. If you are interested in data, then you could become a digital analyst. If you like working with different clients, then you could become an account manager.   

What's the qualification?

You will gain a qualification at SCQF level 6 in digital marketing. The qualification includes:  

  • Core units of an SVQ in digital marketing at SCQF level 6. 
  • Work experience in a growing sector  

SCQF qualification level explained

What will I learn?

During your apprenticeship, you'll learn how to:   

  • Manage digital marketing campaigns  
  • Analyse digital data  
  • Develop your knowledge of different marketing techniques like Pay-Per-Click and Search Engine Optimisation  
  • Manage different digital platforms  
  • Develop strong relationships with target audience   

You will also develop the following core skills:   

  • Numeracy 
  • Problem-solving  
  • Team work   
  • Time management   

These transferrable skills are useful for working in other jobs such as social media assistant and account executive.  

Where could it take me?

This Modern Apprenticeship gives you plenty of optionsChoose to carry on your education a digital marketing degree or graduate to full time work.    

Further education: Carry on your studies by studying for a BA in social media marketing. The knowledge you’ve gained can support your university application.  

Straight to work: Use your qualifications to find a marketing job, such as a digital marketing coordinator. After completing the apprenticeship, you could move onto jobs like:   

  • Digital marketing assistant  
  • Social media executive  
  • Digital marketing manager  
  • Account manager  
  • SEO executive  
  • PPC executive  

Entry requirements

There are no set entry requirements for this apprenticeship.


This Modern Apprenticeship will take 12-24 months to complete.  

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