Digital Marketing

Modern Apprenticeship



This Modern Apprenticeship equips employees working in digital marketing roles with the skills and knowledge they need. Training includes analytics, reporting, search engine optimisation and the principles of marketing. It’s suitable for apprentices who have no experience at all in digital marketing, as well as employees who want to develop the skills they already have. They could be working in roles like digital marketing coordinator, or digital marketing assistant.

Apprenticeship framework(s)

Your employee will study for a Modern Apprenticeship at SCQF Level 6.

Select Level 6 to see the framework document and qualification(s) at that level.

Entry requirements

There are no set entry requirements for this apprenticeship. However, it’s expected that most candidates would have around five National 4s/Standard Grades, including English and Maths.

Progression and development

After completing the apprenticeship, your employees will be prepared for roles like digital marketing officer, online marketing officer, digital marketing executive or online marketing executive.

They could progress to:

  • A higher level digital marketing qualification, such as a Professional Diploma in digital marketing or social media marketing

  • A more general marketing qualification

  • An enhanced job role

How does it work?

Apprentices will learn in a real-world environment and earn a wage. They’ll also study with a college or other learning provider.

Cost and funding

We contribute towards training costs

We do this by paying the learning provider throughout the apprenticeship.

The training contribution calculator will show you our funding contribution for this framework.

An enhanced funding contribution is paid for employees aged 16 to 19. For those who are disabled and care-experienced, this is extended up to and including age 29.

Speak to a range of learning providers to find the best deal and agree on a flexible approach to meet your business needs.

Who pays the apprentice?

Like any other employee of your business, you’ll pay the Modern Apprentice's wages. This is not set by SDS, but we encourage all employers to pay the Living Wage. Remember, you must pay at least the National Minimum Wage.

How long will it take?

It will take between 12 and 24 months to complete.

Need information or advice?

Call our advisors to find out more about Modern Apprenticeships.

0800 783 6000

Sounds right for your business?

The next step is to find a learning provider that offers this apprenticeship.

Find a learning provider