Digital Marketing
Modern Apprenticeship
What's Digital Marketing like?
Whether you’re interested in Instagram or Facebook, there’s a job for you in the digital marketing industry. This apprenticeship is ideal for anyone who wants to work in a fast paced, creative environment. No day in digital marketing is ever the same. You could help to create an online strategy or share your ideas in a creative meeting. You will learn how to use different platforms to connect with an audience. You will manage online campaigns and use the latest digital techniques to promote a business.
The apprenticeship can open up doors into a variety of job opportunities. If you are interested in data, then you could become a digital analyst. If you like working with different clients, then you could become an account manager.
You'll gain a Modern Apprenticeship at SCQF Level 6.
> SCQF qualification levels explained
Your qualification includes:
Diploma in Digital Marketing at SCQF Level 6
During your apprenticeship, you'll learn how to:
Manage digital marketing campaigns
Analyse digital data
Develop your knowledge of different marketing techniques like Pay-Per-Click and Search Engine Optimisation
Manage different digital platforms
Develop strong relationships with target audience
You will also develop the following core skills:
Numeracy
Problem-solving
Team work
Time management
These transferrable skills are useful for working in other jobs such as social media assistant and account executive.
This Modern Apprenticeship gives you plenty of options. Choose to carry on your education a digital marketing degree or graduate to full time work.
Further education: Carry on your studies by studying for a BA in social media marketing. The knowledge you’ve gained can support your university application.
Straight to work: Use your qualifications to find a marketing job, such as a digital marketing coordinator. After completing the apprenticeship, you could move onto jobs like:
Digital marketing assistant
Social media executive
Digital marketing manager
Account manager
SEO executive
PPC executive
Entry requirements
There are no set entry requirements for this apprenticeship.
How does it work?
You’ll learn in a real-world environment and earn a wage. You’ll also study with a college or another learning provider.
How long will it take?
This Modern Apprenticeship will take 12 to 24 months to complete.
How to apply
Use the 'Find vacancies near you' search at the end of this page to look for vacancies, then you can apply online.
You'll apply on Apprenticeships.scot or the company’s own website – there are details on the vacancy advert.